For centuries, Christmas and Carlsberg have gone hand in hand in Denmark.
However, this holiday season will be the first time when Visit Carlsberg invites guests on a special
Christmas tour of Carlsberg’s historic brewery in Copenhagen – complete with tastings of four of
Carlsberg’s Christmas brews and a platter of traditional Danish Christmas foods.
As the creator of one of the most iconic beers in the world, Christmas calls
Carlsberg has put its mark on brewing history not just in Scandinavia but across the whole world.
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Today, 166 years after its foundation, the brewery employs 41,000 people and produces more than 500 brands.
Among them is the famous Tuborg Julebryg (the release of which is celebrated thoroughly in Denmark every November)
as well as several other popular Christmas brews.
Visitors who take advantage of Visit Carlsberg’s special Christmas package will not only get a taste of four of the Christmas calls
Christmas brews but also an introduction to the history of the brewery
as well as a guided tour in English around the brewery with its spectacular architecture.
“The idea for the tour originates from the fact that beer is, and has been,
for many decades, the focal point of many Danish Christmas traditions, and as such we wanted to take that role upon us and
create a new Christmas tradition here at Carlsberg,” explains Carlsberg’s communications consultant, Camilla Kjær Pedersen.
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