With roots more than 100 years old, Iris Hantverk tells the story of how the visually impaired reclaimed their right to active participation in society.
Hand-drawn using refined techniques, New design
its brushes are renowned for exceptional quality and feeling just right in the hand.
Recently, the brand has become somewhat of a design icon.
“We want it to be a different shopping experience, not like walking into any other boutique,”
says Sara Edhäll, co-owner and vice president of Iris Hantverk.
“Our boutiques breathe the tradition of the brush-binding craft.
It’s not unusual that people walk in and sigh, New design
‘It’s so peaceful, I could spend all day here’.”
Iris Hantverk’s model can be traced back to the struggle for the right to self-sufficiency by the visually impaired,
which resulted in a brush-binding workhouse allowing visually impaired craftsmen and women to earn a living.
Today, five visually impaired craftsmen work at the manufacturing premises in Enskede in Stockholm,
using responsibly sourced wood from Swedish forestry companies New design
The mountains mean the world to passionate skier Elisabeth Berndes.
An economist with a flair for design, she spotted a hole in the market: a need for useful, and tasteful, reminders of treasured holidays.
On the coast outside Umeå in northern Sweden,
Berndes and designer Helena Harnesk create beautifully playful trays, pillow cases and towels.
“We’re creating with a strong sense of local identity.
I love the idea that when customers use our products, New design
they are also reminded of truly special times,” says Berndes.
Here, right on the Arctic Circle, an outdoors lifestyle and a love of all things bright and beautiful come naturally.
By Berndes products are made by domestic artisans.
“We make our trays on and cold-pressed, boiled linseed oil for optimal sustainability.
Producing a wide range of brushes for all parts of the home, including dusters, grooming brushes and vegetable brushes,
Iris Hantverk has increasingly become a must-have design item for the Scandinavian, eco-friendly home.
Take a booming craft trend and growing environmental concerns, and it seems like a no-brainer:
why buy an ugly, toxic plastic dish brush that needs to be replaced after one heavy-duty shift?
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