Useful keepsakes to remind of happy days – every day

Enough painted cowbells and snowy bubble lederhosen men on the window sill?

By Berndes sells true keepsake gems for lovers of distinct Scandi design.

These are souvenirs you will treasure forever.

The mountains mean the world to passionate skier Elisabeth Berndes.

An economist with a flair for design, she spotted a hole in the market:

a need for useful, and tasteful, reminders of treasured holidays.

On the coast outside Umeå in northern Sweden, Useful keepsakes

Berndes and designer Helena Harnesk create beautifully playful trays, pillow cases and towels.

“We’re creating with a strong sense of local identity.

I love the idea that when customers use our products, Useful keepsakes

they are also reminded of truly special times,” says Berndes.

Here, right on the Arctic Circle, an outdoors lifestyle and a love of all things bright and beautiful come naturally.

By Berndes products are made by domestic artisans.

“We make our trays on the island of Öland, handmade from birch,” she says.

The pillows are printed in Borås, Sweden’s hotspot for textiles, and the towels are made in Sölvesborg.

“Everything is made in Sweden, which makes for quality and sustainability, both of which are really important to us.”

By Berndes are now looking beyond Sweden’s borders – a natural next step, since the family name has roots in Bern in Switzerland.

“The attraction of the Alps has always been huge in our family.

We’re making more and more motifs from there.

We’re already established in Verbier,” says Berndes.

For more information: ฮานอยสามัคคี

Author: ปราณี